Project Description
Williams and Williams has been a trusted name in landscape planning, design and development in Northern Virginia since 1996. As requests to work on construction projects increased, the owner formed a design-build sister company, Williams and Williams Construction. We worked with the owner to determine the best approach for both companies, whether to build one site blending both companies or give each a separate and uniquely branded site. We recommended a parallel branding-design strategy with a unified landing page that branched into two separate but similar websites.
The similar site design provided Williams & Williams with complementary branding while keeping the companies distinct in each mission.
Our content strategy for this project incorporated SEO-optimized written text and professional photography through one of our strategic partners. In the portfolio section of the sites, we paid particular attention to the photographic treatments, making sure we captured the quality of workmanship by our client.
We were able to deploy two beautifully designed and optimized websites for Williams and Williams that fulfilled all their requirements and desires. I originally designed this site back in 2010 and in 2017 was updated for mobile devices.
