Project Description
Association for Enterprise Opportunity’s (AEO) national conference attracts active leaders in the small business community who impact America’s smallest businesses and underserved entrepreneurs including: lenders, nonprofit and for-profit service providers, advocates and policy makers, funders and investors. Since 2012, we have partnered with Over the Top Marketing to brand the AEO conference and standalone conference elements that have evolved over the years such as:
- Awards programs (i.e. Power of One Awards, Rising Stars, etc.)
- Mini industry conversations series (i.e. smalltalk productions, TimTalks, etc.)
- Special programming (i.e. Dine Around Town, Sponsors’ Reception, etc.)
Challenges we faced in working with this client:
- Collapsed timeline in planning – 4-6 months
- Release of product launches and other initiatives that also required branding and production work
- Coordination of specialty design items such as the development of a 90′ x 13′ stage backdrop
- Oversight of massive printing and delivery of all conference materials including – name tags, signage, program books, reports, brochures, giveaway items – pens, bags, notebooks, etc.
